Consistency builds trust and creates loyalty It’s important to keep in touch with existing customers, even if they’re not looking to buy anything right away. Loyalty is key and by treating your audience well, they’ll be eager to return as soon as they can. Reassure......
The competitive landscape has become even more intense. It is survival of the fittest. So, what can you do to put yourself in a stronger position to convert? I will touch on a few things that can help gain an edge, and it comes back......
The trend towards live availability and instant bookings is fast becoming an expectation for events spaces worldwide, to offer access to make bookings 24/7. Venues need to consider how they can adopt this functionality to support and grow their events business. Responding to market demand......
Let’s face it we are all suckers for a special offer. As much as we might not want to admit it. This is great, because it makes scarcity selling a thing, and is widely used in marketing tactics to push people through the consumer decision......
Leads that are responded to quickly (WITHIN THE HOUR) make money – FACT Whatever response time we are aiming for on enquiry, it’s not always easy to keep it consistent, with the peaks and troughs of demand that we experience, and the challenge of managing......
Sales and Marketing go together like a great celebrity super couple (I’m thinking Posh and Becks, what are you thinking?) With close alignment between sales and marketing teams, it creates a more consistent conversion pipeline, which in turn increases sales and profit. This can lead......