At Bamboo we are passionate about helping service based businesses achieve profitable and sustainable growth. Our range of services support the commercial function, with a focus on sales and marketing strategy and delivery.

With an established network of experts across all areas of marketing specialism, we can provide a complete service with hands-on outsourced support, if required.

Customer Journey Mapping

Bamboo can help optimise every step of your customer journey, through in-depth customer journey mapping and reporting.

By understanding how customers engage with your business at every touchpoint, you can refine their experience, drive loyalty, and increase conversion.

By mapping your customer journey, we work with you to turn every interaction into an opportunity for growth.

  • Drive leads, increase conversions and revenue – Optimise key moments in the journey to drive upsells, cross-sells, and repeat business

  • Enhance customer satisfaction and retention – Deliver seamless, intuitive experiences that keep customers coming back

  • We identify pain points and drop-off areas – Pinpointing where customers disengage and how to address this

  • Measure and track improvements – Gain clear, actionable insights to continuously refine the customer journey and boost performance

  • Align teams around customer needs – Ensure marketing, sales, and service delivery teams work together for a consistent and impactful experience

Smarketing 360 programme

Our signature programme and a great way to kick off working with us! Clients that have been on this programme have seen minimum 10% sales increase within the first 3 months after partnering with us.

Our research into your market and data identifies areas for opportunity and improvement. We provide a detailed report and refreshed strategy and action plan to implement, based on a set of objectives.  Using a unique audit we consider every step of the customer, alongside that of the employee, to ensure an effective and aligned approach for optimal business performance.

The programme focuses on:

  • Commercial performance improvement: Driving both short-term wins and long-term growth

  • Tailored sales and marketing strategies – Including diversification opportunities, all supported by data and insights

  • Marketing investment: Ensuring the most effective allocation of resources and budget to maximise ROI

  • Operational efficiency and integration of technology – we help identify inefficiencies, streamline processes, and enhance productivity

  • Customer service excellence: Enhancing every touchpoint for superior satisfaction, increased conversion and retention

  • Boosting brand awareness and market share – Strengthen your presence and expand your reach in the market, including help with channel selection and targeting

Further to sharing a detailed Smarketing 360 report, we can provide extended support.  We have a set of trusted partners who are experts in their field, whether it be SEO, social media, digital marketing, PR, and we use them to support in areas of your business where specific focus is needed.

Interim Commercial Support

Is your business underperforming and would benefit from an interim expert?

Bamboo can provide hands on support to cover vacancies, or complete short-term projects such as managing and rolling out a re-brand, or implementing a new CRM.

Interim support gives access to specialist help, enhancing the commercial function and addressing key challenges.

  • Expert cover when it matters most – Whilst you recruit we can step in at critical periods to provide seamless support and continuity

  • Proven track record: A history of delivering measurable growth for clients by implementing innovative and practical strategies

  • 1:1 coaching and team development – Support for key team members with coaching to improve skills

  • Ready to hit the ground running – Flexible and adaptable support, no matter where you are

  • Access to industry insights and best practices – Stay ahead with expert knowledge and real-world examples that deliver positive results

Meeting

New and re-opening Hotels and Venues

Bamboo specialises in the hospitality sector, and more specifically with hotels and venues that are either new or re-entering the market post closure. This can be a particularly tricky phase to manage effectively to protect and grow the business.

We also support on feasibility studies and help contract caterers with mobilisation of sales and marketing teams in venues that are new to them.

Areas of focus:

  • Budget setting and forecasting – Realistic planning and allocation of resources effectively to drive growth and stability

  • Strategic planning and reporting – Identify key markets, set measurable KPIs, and track performance

  • Conduct competitor reviews and establish benchmarking – Set up access to market trends to stay ahead of industry shifts

  • Implement demand-led pricing strategies – Set up variable pricing structures to optimise sales and profitability

  • Define the sales process – Align sales strategies with the customer lifecycle to improve conversions and retention

  • Maximise marketing ROI – Ensure smart investment in marketing channels to generate the highest returns

  • Build, coach, and lead a team – Develop a high-performing team with strong leadership and training

1-1 on the job training

We help nurture key talent in your business to enhance their capability. We believe in knowledge growth and skills development for sustained growth and have seen the positive impact to sales and marketing team performance of on the job training techniques that we use.

This helps with employee retention, motivation and ultimately stronger business performance.

Coaching areas:

  • Create and execute sales and marketing strategies – Define clear objectives, implement plans, and present measurable results

  • Set competitive pricing and manage demand – Position your offering strategically to optimise sales and profitability

  • Manage marketing budgets and external agencies – Allocate resources effectively for optimal performance

  • Improve processes and integrate AI solutions – Streamline operations, enhance decision-making, and increase efficiency with smart technology

  • Drive account growth and win new business – tactics for individual target customers and segments

Office Desk Arial View

Introductory Call

Are you keen to find out more about our services?  Please get in touch for an initial free 30 minute consultation.