Spencer House is an incredible 18th century private residence turned central London palatial venue.
When working with Bamboo, the objectives were clear and simple; increased profitability, long term growth, and remaining competitive in their market.
The Smarketing 360 traffic light report enabled them to see clearly, areas of opportunity, with highlighted activity that would result in ‘quick wins’ for the venue. This was divided into 5 key areas:
“The Smarketing 360 report has been really useful and enlightening too, clearly outlining untapped opportunities for us to drive enquiries to Spencer House. We have been able to use the action plan provided by Emma as a guide to refreshing our approach to converting leads, and to make time saving changes to our internal process, to leave us more time for proactive work.”
The team were presented with a range of ideas for enhancing the product and customer journey, including identification of new marketing channels, incentive tools, web enhancements and strategic considerations.
It showed marketing opportunities for investment and gave a deeper understanding on positioning and price point in comparison to the competitive set.
“Given the current climate due to COVID-19, having the report at this time has given us great confidence in knowing the areas where our business needs focus and revision to be stronger for the future in working towards our objectives.
I would highly recommend the approach that Bamboo uses because Emma has the ability to calmly analyse your business and make recommendations in a way that makes you want to adopt them straight away”.
Chris Stallworthy, Events Director
Nina-Fee Konrad is a personal life coach and private retreat owner based in Ibiza. The core summer business sees visitors from across the globe arriving for weeklong residential detox and transformation, incorporating a programme of massage, yoga and guidance.
Along comes COVID-19 and this part of the business is no longer viable in 2020. Nina needed to find new ways to grow her life coaching service virtually, and fast! This is where Bamboo stepped in!
“I felt perfectly advised from the first moment. Emma’s expertise and the great tips regarding my social media presence, marketing channels and personal branding have led to an enormous increase in knowledge and results in no time. Emma has the gift to motivate me to do things that I have always avoided. The tailor-made strategy that Emma developed for me fits my personality and my business perfectly.”
Along with one of Bamboo’s preferred partners, we got to work on creating a brand-new website! A key area of research was in third party membership organisations and networks to grow new networks and drive awareness and leads, which was achieved quickly.
“Emma shows great passion for her area of expertise and is genuinely wishing to share her advice in a way that is inspiring and encouraging. Many thanks to you Emma for your authentic personality and patience.”
Titchwell Manor is a coastal boutique hotel located in North Norfolk. Having kept a steady pace of business and consistent results, the owners appointed Bamboo to help grow revenue at the hotel. They were keen to adapt and approach new markets via different channels and build a greater methodology to their marketing strategy.
Initially, Bamboo provided Titchwell Manor with a Smarketing360 report, which provided a full audit and a plan of action. Titchwell partnered with Bamboo on an ongoing basis to drive the implementation of this plan, provide training to key members of the team, manage external agencies, whilst also providing new ideas and opportunities for promotion.
In the several months of opening between lockdowns in 2020, this very much helped to maximise opportunities in such a troubled year, and produced record results for the business.
“Emma has helped us to make smarter decisions on how we spend our marketing budget, and also how we can use the tools available to us to understand where our business is coming from.
We wanted to improve our average room rates and occupancy to grow revenue and in following Emma’s analysis and suggestions it has really enhanced our confidence in our product and market.
A key focus for us was also in the development of the hotel in the weddings market. Emma has helped us with our strategy in approaching this market and we have subsequently seen a consistent increase in the volume of enquiries, and have had success in the micro-weddings market, securing several short-lead weddings.
I feel more confident in the business and it’s growth opportunities as a result of working with Emma and having her guidance throughout such a challenging period has been a huge support, Emma works with us like a key member of the team and shows a commitment and enthusiasm for our business.
I would recommend Emma to anyone looking to grow their business, she offers knowledge and expertise in a supportive and understanding way.”
Eric Snaith, Owner