Smarketing 360 analysis, customer journey report and presentation
Summary
Spencer House is an incredible 18th century private residence turned central London events venue, often used for exclusive use. Bamboo completed a Smarketing 360 report following a full competitor analysis and extensive customer journey mapping exercise, to identify areas for growth.
Goals
- Increased profitability
- Remaining competitive in the marketplace
- Long term growth
Project Scope and Solutions
- Delivered a Smarketing 360 traffic light report outlining key opportunities and quick wins. This focused on five core areas: product review, team management, financial reporting, customer journey, and sales & marketing
- Provided a clear action plan with quick wins and long-term strategies
- Recommended new marketing channels, incentive tools, and customer journey enhancements
Results and Client Comments
“The Smarketing 360 report has been really useful and enlightening too, clearly outlining untapped opportunities for us to drive enquiries to Spencer House. We have been able to use the action plan provided by Emma as a guide to refreshing our approach to converting leads, and to make time saving changes to our internal process, to leave us more time for proactive work.
This has given us great confidence in knowing the areas where our business needs focus and revision to be stronger for the future in working towards our objectives.
I would highly recommend the approach that Bamboo uses because Emma has the ability to calmly analyse your business and make recommendations in a way that makes you want to adopt them straight away”.
Chris Stallworthy, Events Director
