Spencer House is an incredible 18th century private residence turned central London palatial venue.
When working with Bamboo, the objectives were clear and simple; increased profitability, long term growth, and remaining competitive in their market.
The Smarketing 360 traffic light report enabled them to see clearly, areas of opportunity, with highlighted activity that would result in ‘quick wins’ for the venue. This was divided into 5 key areas:
- Product review
- Team Management
- Financial management and reporting
- Customer Journey
- Sales and Marketing Focus
“The Smarketing 360 report has been really useful and enlightening too, clearly outlining untapped opportunities for us to drive enquiries to Spencer House. We have been able to use the action plan provided by Emma as a guide to refreshing our approach to converting leads, and to make time saving changes to our internal process, to leave us more time for proactive work.”
The team were presented with a range of ideas for enhancing the product and customer journey, including identification of new marketing channels, incentive tools, web enhancements and strategic considerations.
It showed marketing opportunities for investment and gave a deeper understanding on positioning and price point in comparison to the competitive set.
“Given the current climate due to COVID-19, having the report at this time has given us great confidence in knowing the areas where our business needs focus and revision to be stronger for the future in working towards our objectives.
I would highly recommend the approach that Bamboo uses because Emma has the ability to calmly analyse your business and make recommendations in a way that makes you want to adopt them straight away”.
Chris Stallworthy, Events Director
