New Business Launch – Go to Market Sales and Marketing Plan

Summary

Bamboo supported Yalm Food Hall two months before launch, leading sales and marketing efforts to ensure a successful opening and long-term commercial success.

 

Challenge

To successfully launch Yalm to the local Norwich market, whilst considering growth and development for the long term.

 

Project Scope and Solutions

Formulate and implement a creative, commercial and clear sales and marketing strategy and go to market plan.  Build a team of appropriate experts to support the vision, business plan and goals.

  • Understand the market and opportunity, customer types and target audiences
  • Establish support from external partners in all areas of marketing and PR
  • Allocation of marketing budget and accompanying strategy
  • Establishing processes, tools, resources and key touchpoints in the customer journey
  • Building and refining a new website and app

 

Results

  • Completion of all activity as per the strategy and accompanying Gantt chart leading up to soft launch
  • Achieved strong pre-launch demand and media coverage
  • Built a loyal customer base through early engagement
  • Established long-term strategic partnerships for ongoing success

Do you have a hospitality business launching or re-opening?