Smarketing 360 report and interim commercial support

Summary

Titchwell Manor is a coastal boutique hotel located on the North Norfolk Coast.  Alongside the hotel, owner Eric also operates a small group of pizza and fish and chip restaurants.  Bamboo partnered with the team across all sites to develop and implement a new sales and marketing strategy and provide hands on interim commercial support, enabling significant growth and record results.

Challenges

  • Managing seasonal demand patterns
  • Maximising commercial opportunities
  • Converting event enquiries into bookings
  • Driving repeat purchases and upselling
  • Optimising pricing and positioning

Project Scope and Solutions

  • Developed individual Smarketing 360 reports for the hotel and food and beverage brands
  • Provided interim commercial leadership to drive a new sales and marketing strategy
  • Managed a hotel re-brand and refreshed websites across the business
  • Enhanced distribution channels and managed external marketing partners including for the ‘at home’ pizza range
  • Provided sales training and development for key team members
  • Launching new shepherds huts at Titchwell Manor
  • Recruited two new sales and marketing roles to sustain long-term growth

Results and Client Comments

Titchwell Manor won the award for Best Meeting & Events Marketing at the National Hotel Marketing Awards in 2023.  The award recognised the success of the sales and marketing strategy that was implemented and the subsequent growth of that segment at the hotel.

“Emma has helped us to make smarter decisions on how we spend our marketing budget, and also how we can use the tools available to us to understand where our business is coming from. We wanted to improve our average room rates and occupancy to grow revenue and in following Emma’s analysis and suggestions it has really enhanced our confidence in our product and market.

A key focus for us was also in the development of the hotel in the weddings market. Emma has helped us with our strategy in approaching this market and we have subsequently seen a consistent increase.

I feel more confident in the business and it’s growth opportunities as a result of working with Emma and having her guidance throughout such a challenging period has been a huge support,

Emma works with us like a key member of the team and shows a commitment and enthusiasm for our business.

I would recommend Emma to anyone looking to grow their business, she offers knowledge and expertise in a supportive and understanding way.”

Eric Snaith, Owner