Smarketing 360 report and interim commercial leadership
Summary
Following the establishment of the business vision and key objectives, Bamboo conducted a Smarketing 360 report and strategic commercial plan, leading to an ongoing partnership implementing the agreed strategy.
Challenges
- Managing seasonal demand
- Inconsistent brand identity
- Underutilisation of farm assets
- Identifying new revenue streams
- Clarifying the value proposition
Project Scope and Solutions
Bamboo completed a Smarketing 360 report and recommendations before leading several strategy sessions with the team to form the short to long term plan, encompassing all areas of commercial sales, marketing and revenue management.
Throughout this process all touch points along the customer journey were refined and improved to enhance sales and repeat bookings. This included:
- Organisation of databases and implementation of a new direct mail strategy
- Appointing a new social media agency to manage all content on social channels
- Working alongside a design agency through the re-brand and roll-out
- Leading the development of a new website – user journey, content and design, SEO and PPC
- Refinement of channels of distribution and third-party marketing relationships
- Local community advertising, PR and awards
- Creating and implementing a loyalty scheme
- Support with recruitment and onboarding of a new marketing executive
Results and Client Comments
- Successfully rebranded from Green Dragon Eco Farm to Hogshaw Farm & Wildlife Park
- Launched a new café concept and developed a wider events strategy
- Improved marketing automation, customer retention, and revenue streams
- Strengthened in-house marketing leadership for long-term growth
“You have been simply amazing. I really don’t know where we would be without you. Probably still Green Dragon Eco Farm!
Thank you for everything”
Katherine Preston, Owner
