Website Optimisation Project

Summary

Bamboo worked with Booked it on a focused marketing solution to strategically update website content and the user journey to ensure optimal conversion of traffic via organic and paid search.

Challenges

Shift marketing from outbound sales to include inbound lead generation.

Scope and Solutions

  • Agree objectives
  • Define USP’s and value proposition
  • Competitor analysis and SWOT
  • New content and navigation plan focusing on credibility, design, clarity and effective use of key words and CTA points

Results

  • Enhanced website appeal and usability
  • Increased lead conversion rates
  • Provided a solid foundation for PPC investment with guaranteed ROI

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